Voor Hilary’s samenwerking met Below 60 is ook een kort interview uitgekomen met NewBeauty.com/

Galerij Links:
http//: Chris Blackwell

Home fragrance just got a huge, Hilary-inspired upgrade.

Your Home Can Now Smell Like Hilary Duff’s: The Star Launches Clean Home Fragrance Line featured image
When most of us think of Hilary Duff, we think of iconic, early 2000s TV and film, from Lizzy McGuire to A Cinderella Story to Cheaper by the Dozen. But in more recent years, the 36-year-old actress has taken on a new role: mother. With three children, Duff has dedicated a most her time to raising her kids, but just today, the star revealed that becoming a mom inspired a whole new endeavor: a home-fragrance line, Below 60º.

Below 60º: What To Know About Duff’s Fragrance Venture
“Home is my happy place,” Duff wrote in her Instagram announcement for her brand, “That’s why I’m so excited to launch Below 60º, a line of natural home fragrance products that you can feel good about bringing into your space.” The 100% natural air fragrance line features devices designed to complement the home, office, and more.

“Becoming a mom meant becoming more conscious and cautious about the products I use—so we’ve gone to the ends of the earth to develop unique, 100% natural fragrances from responsibly sourced ingredients,” Duff explained, “I can’t wait to share them with you. They’re fresh and fantastic and so much fun.”

Below 60º features a flagship plug-in product line with three natural scents: Mint Disco on Ice, If Citrus Were a Feeling, and Vanilla Buys a Timeshare in Paradise. The line also includes a subscription option for $29.97 which includes a Free Plug-in Fragrance Diffuser and three fragrance refills, adding up to a 3-month supply of fragrance.

Hilary is de nieuwe Chief Brand Ambassador voor het Interieurparfum merk Below 60. Hiervoor heeft ze een fotoshoot gehad met Chris Blackwell en een interview met Architectural Digest.

Galerij Links:
http//: Chris Blackwell

Duff, a self-professed “perfume gal,” felt the classic wall plug-in home fragrance was overdue for a fresh update

Hilary Duff joined the team at Below 60° because she wants a scent to “reflect my mood, and who we are as a family—but also to cover up certain scents, like my preteen’s closet with all of his shoes, and our dog room.”

Hilary Duff is a scent person. She’s always loved the gentle perfume of a candle and believes in the vibe-setting powers of their soft glow, but at this point in her life, the breakable, flammable home decor item is so yesterday: “I have three kids now and a 130-pound dog, and not having candles lit like I used to when I was younger is just something that I think about,” she tells AD. “My kids are constantly blowing out candles and dipping their fingers in the wax, and then we’re crying. But I still want to have that ambiance in my home and I want it to smell fresh and to reflect my mood.”

Her solution to the problem?
An actual liquid solution, one comprised of a combo of all-natural essential oils that plugs into your wall. Duff is a chief brand director for Below 60°, a line of home fragrance products out now. Among the offerings are the main diffuser plug-in and three cheekily named scents (“The titles are really playful… I’m inspired, I’m such a sucker for good marketing,”) that Duff hopes will bring a smile to consumers’ faces, as well as a fresh smell to their dwellings. Between chasing after her three kids, getting her LA home all set for the holiday season, and preparing for the release of her second children’s book (a tribute to her son Luca called My Little Sweet Boy), Duff sat down to chat exclusively with AD about her first foray into the home fragrance arena.
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