Hilary heeft met een aantal andere beroemdheden hebben geinvensteerd in het de beautylijn Kopari Beauty. Een lijn voor nu vooral gericht producten met kokosolie.

L Catterton and a handful of celebrities, including Karlie Kloss, have teamed up to invest in coconut oil brand Kopari Beauty.

The San Diego-based brainchild of cofounders Bryce and Gigi Goldman, Kiana Cabell and James Brennan, Kopari launched online only in 2015, followed by a sephora.com launch last October and recent QVC debut. The company’s products include Coconut Sheer Oil, $44; Coconut Body Glow, $42; Organic Coconut Melt, $38; Coconut Balm, $32; Coconut Crush Scrub, $28; Coconut Misting Body Oil, $34; Coconut Body Milk, $30; Coconut Cleansing Oil, $32; Coconut Rose Toner, $24; Coconut Face Cream, $38, and Coconut Lip Love, $10.

“The capital really will drive more of the awareness building,” said Michael Farello, managing partner at L Catterton, which has invested in beauty companies CoverFX, Bliss, Clio Professional, Dr. Wu, Ideal Image, Intercos Group and StriVectin.

The L Catterton and celebrity money (Ashton Kutcher, Mila Kunis, Hilary Duff and Shay Mitchell are also investing) should also help Kopari expand in terms of geographies and products — right now, the vast majority of Kopari’s sales come from its own e-commerce operations. Kopari and L Catterton were both mum on the details of the minority investment and sales figures, but industry sources estimated the brand had about $5 million in sales for 2016.

“We’re looking to increase sales over [the year] by at least three or four times, and not only the capital they brought to the table, but the other resources and support that they bring is going to help us get there,” said Bryce Goldman, Kopari’s chief executive officer. The celebrities mainly came into play through Brennan, a restaurateur who also founded Suja Juice, which counts Leonardo DiCaprio as an investor, he said. “Having them as investors and actually writing checks into the company really sets the stage for…some way to work together down the line in a very authentic fashion,” Brennan said.

Immediately down the line is Kopari’s launch in 340 Sephora U.S. doors, where the brand’s Organic Coconut Melt and Coconut Body Glow are set to launch as part of the Scouted by Sephora program, which features niche beauty brands. Coconut Melt is the company’s bestseller, while Body Glow and Sheer Oil are tied for second place, according to the brand.

“They’ve got an increased focus on indie brands, and they realize a lot of their customers and people, in general, are interested in these up-and-coming brands and discovering those brands, with a focus on natural, so we fit both of those boxes,” said Gigi Goldman. Kopari exceeded initial expectations on sephora.com, she added, noting that it also did well during its four airings on QVC. International shipping direct from the Kopari site launched about six weeks ago, and the business works with Sephora Canada and is in discussions with Sephora Europe.

Kopari’s product lineup is made with coconut oil from the Philippines and without toxins.
Kopari’s product lineup is made with coconut oil from the Philippines and without toxins.

Kopari’s niche positioning — the brand makes natural products with coconut oil sourced from the Philippines, without sulfates, silicones, parabens, GMOs or toxins — is one of the things that drew in L Catterton.

“Kopari came up on our list early as one of the dozen or so brands that we’re tracking and watching,” said Farello. “It’s natural and efficacious and we look for that combination and see both of those trends as ones that will continue to endure for the next five-plus years.”

On the product side, Kopari’s focus right now is on driving sales of the skin-care range that launched in January — the cleansing oil, toner, cream and lip balm — but the ingredient stories of future products may veer beyond just the coconut, the founders said.

“We are looking at other components and ingredients as well,” said Brennan. “Things that enhance the benefits of coconut oil are very important to us as well,” Cabell added.

Kopari is the latest digitally native beauty business to attract investor capital. Recently, skin-care and makeup brand Glossier raised a $24 million Series B venture capital round from IVP and Index Ventures. Other Internet-savvy brands like Too Faced, Becca Cosmetics and NYX have attracted Estée Lauder and L’Oréal as buyers. For the big beauty players, betting on digitally fluent brands brings know-how and growth in house; for private equity firms that watch the size and multiples on big beauty exits, investments provide the chance to reap those returns.

Haylie onthult de familie’s paastradities, in het interview het met US Weekly heeft ze het ook over Hilary.

Duff’s dishing! Haylie Duff is looking forward to hosting Easter this year — and bonding with her loved ones at the dinner table. The Real Girl’s Kitchen author talks exclusively with Us Weekly about the delicious meal she’s whipping up and how her adorable 10-month-old daughter, Ryan, will be enjoying the holiday for the first time.

Duff, 31, will also be joined by her fiancé, Matt Rosenberg, and her sister, Hilary Duff. The Younger actress, 28, is attending the festivities with her ex-husband, Mike Comrie, and the pair’s 4-year-old son, Luca.

“We definitely will be all together,” Haylie tells Us. “[Luca’s] very funny because he’s into showing Ryan how to do stuff,” Haylie tells Us. “He is a very sweet little boy. Instead of just grabbing something from her, he’ll look at Hilary or look at Mike and say, ‘She just took that from me.'”

Aunt Haylie is especially excited to see her nephew show Ryan the ropes when they search for eggs. “I have a feeling that Luca is going to be the king of the Easter egg hunt,” she muses. “Last year, when he was a baby, we put a couple of pieces of bacon in the plastic eggs. When he goes to my mom’s house, that’s his favorite thing. He’s like, ‘Bacon!’ My mom was like, ‘How about we put a couple of pieces in the eggs?’ And we were like, ‘Mom, that is so ridiculous! But also, kind of genius — let’s do it!'”

As previously reported, Luca just celebrated his birthday with Haylie and their extended family. Haylie, who says she’ll revisit wedding talk “sooner rather than later,” became a first-time mom last May. (Haylie and Matt got engaged in April 2014, but told Us that December that they are taking a breather from planning.)

“I think the best thing that Hilary really did for me, in becoming a new mom, was being a soundboard. Being there to listen and there for whatever I needed,” Haylie explains to Us. “She was just there to tell me that I was doing a good job.”

Hilary will likely say the same about Haylie’s cooking. The Cooking Channel TV personality will soon be rolling up her sleeves to take on Easter.

“We definitely have a lot of favorite dishes at Easter,” Haylie says. “I tend to like to handle the main dishes because I feel like you can really get consistency with your meal that way. I’ll ask people to bring a nice bottle of wine or a green salad or a fruit salad or something like that.”

Some of her go-to grub? Ham for the main course, deviled eggs with bacon crumbles (her grandma’s classic!), scalloped potatoes, prosciutto-wrapped pork roast, ham and smoked gouda biscuits with maple syrup, and strawberry shortcake for dessert.

Haylie partnered with the National Pork Board to create her flavorful dishes. For her recipes, go here.

Hilary’s oudere zus Haylie heeft op haar instagramaccount de eerste foto van haar dochter Ryan gedeeld :)