Hilary is de nieuwe Chief Brand Ambassador voor het Interieurparfum merk Below 60. Hiervoor heeft ze een fotoshoot gehad met Chris Blackwell en een interview met Architectural Digest.
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Duff, a self-professed “perfume gal,” felt the classic wall plug-in home fragrance was overdue for a fresh updateHilary Duff joined the team at Below 60° because she wants a scent to “reflect my mood, and who we are as a family—but also to cover up certain scents, like my preteen’s closet with all of his shoes, and our dog room.”
Hilary Duff is a scent person. She’s always loved the gentle perfume of a candle and believes in the vibe-setting powers of their soft glow, but at this point in her life, the breakable, flammable home decor item is so yesterday: “I have three kids now and a 130-pound dog, and not having candles lit like I used to when I was younger is just something that I think about,” she tells AD. “My kids are constantly blowing out candles and dipping their fingers in the wax, and then we’re crying. But I still want to have that ambiance in my home and I want it to smell fresh and to reflect my mood.”
Her solution to the problem?
An actual liquid solution, one comprised of a combo of all-natural essential oils that plugs into your wall. Duff is a chief brand director for Below 60°, a line of home fragrance products out now. Among the offerings are the main diffuser plug-in and three cheekily named scents (“The titles are really playful… I’m inspired, I’m such a sucker for good marketing,”) that Duff hopes will bring a smile to consumers’ faces, as well as a fresh smell to their dwellings. Between chasing after her three kids, getting her LA home all set for the holiday season, and preparing for the release of her second children’s book (a tribute to her son Luca called My Little Sweet Boy), Duff sat down to chat exclusively with AD about her first foray into the home fragrance arena.
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